On the sites of some of the world’s best copywriters, small companies and agencies and brands – I’ve found silly typos.
We really are our own worst editors sometimes - but there’s a normal cognitive reason.

Just get some extra eyes before it goes live.

This is also why I offer a $5 reward to anyone who notices typos on my own portfolio site.

It’s ‘gamified.

I hid the glaring error there on purpose.

Wherever it is.

On the sites of some of the world’s best copywriters, small companies and agencies and brands – I’ve found silly typos.

We really are our own worst editors sometimes - but there’s a normal cognitive reason.

Just get some extra eyes before it goes live.

This is also why I offer a $5 reward to anyone who notices typos on my own portfolio site.

It’s ‘gamified.

I hid the glaring error there on purpose.

Wherever it is.

Omote “living makeup” uses projection mapping on model’s face.

I suppose one good thing to come of Google Glass that evolves to Google Contacts that evolves to Google Corneal Implants could if be the attractiveness we see would be reflective of someone’s soul, or aligned with our own very specific ‘ideals’, rather than a haphazard pairing of the two as it seems now.

Rendering attributes of flesh and bone structure moot, it would be ultimate full-circle for makeup: from what could be otherwise seen as a more ‘shallow’, aesthetic tool to disguise – to a way to completely remove the primitive physical barriers of physical perception and attraction.

A company like Toys-R-Us should only have %-off coupons for ‘good behavior.’

Same coupons as they’d usually put out on the market, but the layout and text and usage of the coupons would be re-framed for parents, as teaching tools.

Just a simple way of re-contextualizing the UX of an existing behavior in a way that helps parents (and kids and society), while still being profitable. Maybe even more profitable.

Predatory loan lenders can relax on yachts. Nurses sitting by dying children have to clip coupons. This is the world we all fuel.

I want an empathy, life-improving and service-based economy. Not a market-based economy. The more you help, save, cure, teach, improve, create, entertain, the more you will get paid, and maybe only then you can run for government office.

It really should be that easy.

Except for the military. We’d still need to defend this position against the ill will of man. So all aggression can be directed there, but channeled when possible. Because the military would be directed by the interests of good.

Sometimes, we’d launch cruise missiles filled with food and books and medicine.