"Spare a thought for those poor, deluded saps, twisting that cap, breaking that prestigious authentication seal as if uncorking the last known bottle of 1787 Château Margaux."-
" In Voss’s defense, they are carbon-neutral and have set up a charitable foundation, providing water to third-world countries, which can’t be overlooked… "
"It is said that if you cup an empty Voss bottle to your ear, you can just about make out the faint echoes of the marketing team struggling to stifle their snickering at you."

Via Vice

"Spare a thought for those poor, deluded saps, twisting that cap, breaking that prestigious authentication seal as if uncorking the last known bottle of 1787 Château Margaux."-

" In Voss’s defense, they are carbon-neutral and have set up a charitable foundation, providing water to third-world countries, which can’t be overlooked… "

"It is said that if you cup an empty Voss bottle to your ear, you can just about make out the faint echoes of the marketing team struggling to stifle their snickering at you."

Via Vice

Brilliant…
…except it’s sadly only a matter of time for some cunning date rapist to put on some fake polish, dip their date rape-drug coated finger into someone’s drink and says…
"See? totally safe!. Hi what’s your name? My name’s Freddy Frat Bro…"
The idea’s great. But it’s a flimsy band-aid. Awareness and responsibility is rule #1. This is just one tool.   But that’s the thing – we shouldn’t put the onus on the victim to have to ‘protect’ themselves. Date rape is perpetrated by the person who is doing the assaulting. It’s a byproduct of a broken society – in the way it educates and conditions many young men. 
That’s what really needs to be fixed. That’s where ‘innovation’ is needed most. Unfortunately, it’s just a lot more difficult, less PR-able and not a potentially profitable business model. And I suppose the anxiety is what also makes it more of a selling point for the brand too, intentional or not.
Overall though, I do think it’s great to see this sort of tech being developed and it’s bringing the issue to the forefront of discussion. My only criticism is as a watch-out – that the real solution isn’t so easy and is a much deeper issue.

—
Related:
Slut Walk

Brilliant…

…except it’s sadly only a matter of time for some cunning date rapist to put on some fake polish, dip their date rape-drug coated finger into someone’s drink and says…

"See? totally safe!. Hi what’s your name? My name’s Freddy Frat Bro…"

The idea’s great. But it’s a flimsy band-aid. Awareness and responsibility is rule #1. This is just one tool.   But that’s the thing – we shouldn’t put the onus on the victim to have to ‘protect’ themselves. Date rape is perpetrated by the person who is doing the assaulting. It’s a byproduct of a broken society – in the way it educates and conditions many young men. 

That’s what really needs to be fixed. That’s where ‘innovation’ is needed most. Unfortunately, it’s just a lot more difficult, less PR-able and not a potentially profitable business model. And I suppose the anxiety is what also makes it more of a selling point for the brand too, intentional or not.

Overall though, I do think it’s great to see this sort of tech being developed and it’s bringing the issue to the forefront of discussion. My only criticism is as a watch-out – that the real solution isn’t so easy and is a much deeper issue.

Related:

Slut Walk